E45 Rich 24hr lotion

Definition

E45 Rich 24 Hour Lotion is a deeply moisturising lotion from E45 designed especially for dry and sensitive skin. It contains evening primrose oil, which helps lock in and retain moisture in the skin, keeping it soft, smooth, and hydrated for up to 24 hours. It’s dermatologically tested and free from added fragrances or colours, making it suitable for sensitive skin types. 

Importance (Benefits)

This lotion is useful because it:

• Provides long-lasting hydration — up to 24 hours of moisturisation per application.

• Contains evening primrose oil, known for nourishing and moisture-locking properties. (

• Quickly absorbed and non-greasy, so it feels comfortable on the skin. 

• Soothes dry, rough, flaky, or sensitive skin, helping maintain a soft, smooth texture. 

• Dermatologically tested and perfume-free, reducing risk of irritation for sensitive skin

• How to Use

1. Clean your skin — start with freshly washed skin (hands, face, arms, legs, etc.).

2. Dry gently — pat the area dry with a towel.

3. Apply the lotion — use a small amount and spread evenly over the dry areas.

4. Massage gently until the lotion is fully absorbed.

5. Repeat daily or whenever areas feel dry — ideally after bathing or washing. 

Tip: For best results, apply the lotion twice daily — morning and night.

Who It’s For

• People with dry or sensitive skin

• Those who want 24-hour moisturisation

• Anyone needing a gentle, daily body moisturiser

• People with rough patches, flaking, or dry legs/arms